What a great experience we’ve had working with our friends at Johnson County Public Health! They approached us with the challenge of developing a creative campaign designed to raise awareness around testing for HIV and HepC. For this one, we partnered up with our buddy Katy Brown, who did a ton of great work researching target audiences and developing a roll-out strategy utilizing multiple social media channels.
Our approach was to avoid the standard, fear-oriented concept, with imagery of darkened rooms and people looking out windows wrought with concern, and instead focus on a much more positive approach. Life is good, and whether you test positive or negative, knowing your status means you can live a joyful and fulfilling life. You should do it for your family, you should do it for your friends, but most importantly, you should do it for yourself.
Love Yourself. Get Tested.
